George Hoyt

About Me

Marketing Professional

5+ years of experience driving brand growth, public engagement, and campaign success
Tripled social media followings and doubled conversion rates through digital strategy
Combines marketing leadership with grassroots campaign expertise
Currently completing an M.S. in Marketing
Passionate about leveraging data-driven marketing for meaningful results

I help brands and organizations stand out, connect, and grow. Let’s make your next campaign shagadelic!

Professional Experience

Community Organizer

Granite State Organizing Project | Milford, NH | Nov 2022 - Jun 2024

Spearheaded a community outreach campaign that achieved 69% voter approval for a local ballot initiative, using targeted messaging, social media engagement, and coalition-building to drive public support.
Organized the town's inaugural Juneteenth community event, creating promotional content and partnerships that led to strong attendance and local media coverage.
Built and led statewide coalitions to advocate for inclusive education and housing policies, mobilizing audiences through email newsletters, social media campaigns, and in-person forums.
Strengthened community engagement by forging partnerships with schools, nonprofits, and local businesses, effectively growing the organization’s supporter base and public visibility.

Marketing Director

H2O Waste Disposal Services | Weare, NH | Jan 2019 - May 2022

Overhauled the company's digital marketing strategy, launching data-driven campaigns that tripled social media followers and doubled the lead conversion rate within six months via optimized Google Ads and targeted Facebook Ads.
Directed a successful rebranding initiative, developed a new logo, refreshed messaging, and updated all marketing collateral, improving brand perception and customer recall.
Executed multi-channel campaigns (social media, email marketing, and direct mail) to boost local brand awareness and customer engagement, contributing to a 15% increase in client inquiries year-over-year.
Monitored website and campaign analytics (Google Analytics), continuously refining content and ad targeting, resulting in a higher ROI on marketing spend and sustained growth in web traffic.

Volunteer Campaign Manager

Milford School Board Election Campaign | Milford, NH | Jan 2022 - Mar 2022

Led all aspects of a local election marketing campaign for two school board candidates, from crafting persuasive messaging and mailers to coordinating volunteer outreach (phone banks, canvassing) and social media updates.
Managed community engagement events and debates, leveraging storytelling and grassroots marketing tactics to inform and turn out voters, culminating in a strong voter response on Election Day.

PPC Advertising Manager (Contract)

hasOptimization (Digital Marketing Agency) | Canterbury, NH | Nov 2021 - Mar 2022

Conducted in-depth audits of client pay-per-click campaigns and implemented optimization strategies that increased click-through rates and conversion across multiple accounts.
Managed and fine-tuned Google Ads campaigns for small business clients (budgeting, keyword research, ad copy A/B testing), improving Quality Scores and reducing cost-per-click by an average of 20%.
Boosted client ROI by continuously analyzing performance data and honing targeting, maximizing online visibility for clients in various industries.

Board Member, Board of Directors

NH Hunger Solutions | Nov 2024 - Present

Serve on the governing board of a statewide nonprofit working to eliminate food insecurity through public policy advocacy, community coalition building, and strategic outreach.
Provide high-level guidance on communications, marketing, and public engagement strategies that increase participation in federal nutrition programs (SNAP, WIC, school meals) and raise awareness of systemic hunger in New Hampshire.

Education

In Progress

M.S. in Marketing

Southern New Hampshire University, Manchester, NH

Expected: Aug 2025

Graduated

B.S. in Marketing

Rivier University, Nashua, NH

Graduated: May 2021

Core Skills

Digital Marketing Strategy

Expert

Social Media Marketing

Advanced

SEO & SEM

Advanced

PPC Campaign Management

Expert

Content Creation & Copywriting

Expert

Email Marketing

Advanced

Brand Positioning & Rebranding

Expert

Community Outreach & Engagement

Advanced

Public Relations & Communications

Advanced

Coalition-Building

Advanced

Event Marketing

Expert

Data Analysis & ROI Optimization

Advanced

Certifications

Google Ads Search Certification 2023
Google Analytics Individual Qualification 2023

Contact

Want to chat? Drop me a line!

Email Me LinkedIn