A New Legend Forged
George Hoyt: Master of Digital Realms, Architect of Brand Growth
Marketing professional with 5+ years of experience driving brand growth and campaign success. Proven ability to triple social media followings and double conversion rates through data-driven digital strategies. Currently completing M.S. in Marketing while leading transformative campaigns across New Hampshire.
Prologue
From the White Mountains to the digital wilds, I have led organizations through transformation and growth. My path is marked by campaigns that endure, strategies that deliver, and alliances that last. With 5+ years of marketing experience, I combine data-driven digital marketing expertise with grassroots campaign leadership to achieve meaningful results.
Core Skills & Mastery
- Digital Marketing Strategy & Implementation
- Social Media Marketing (Facebook, Instagram, Twitter)
- SEO & SEM (Google Analytics, Google Ads)
- PPC Campaign Management & Optimization
- Content Creation & Strategic Copywriting
- Email Marketing & Automation
- Brand Positioning & Comprehensive Rebranding
- Community Outreach & Public Engagement
- Coalition-Building & Event Marketing
- Data Analysis & ROI Optimization
Proven Achievements
- Tripled social media followings and doubled conversion rates through targeted digital strategies
- Led community outreach campaign achieving 69% voter approval for local ballot initiative
- Spearheaded successful rebranding initiatives improving brand perception and customer recall
- Optimized PPC campaigns reducing cost-per-click by average of 20% while improving Quality Scores
- Organized inaugural community events generating strong attendance and local media coverage
- Built statewide coalitions for policy advocacy through email campaigns and social media engagement
Fellowship
Community Organizer
- Spearheaded community outreach campaign achieving 69% voter approval for local ballot initiative through targeted messaging and social media engagement
- Organized town's inaugural Juneteenth community event, creating promotional content and partnerships leading to strong attendance and media coverage
- Built statewide coalitions advocating for inclusive education and housing policies, mobilizing audiences through email newsletters and social campaigns
- Strengthened community engagement by forging partnerships with schools, nonprofits, and local businesses, growing supporter base and public visibility
Marketing Director
- Overhauled digital marketing strategy, launching data-driven campaigns that tripled social media followers and doubled lead conversion rates within six months
- Directed successful rebranding initiative including new logo, refreshed messaging, and updated marketing collateral, improving brand perception and customer recall
- Executed multi-channel campaigns (social media, email marketing, direct mail) boosting local brand awareness and contributing to 15% increase in client inquiries year-over-year
- Monitored website and campaign analytics continuously, refining content and ad targeting for higher ROI and sustained web traffic growth
PPC Advertising Manager
- Conducted in-depth audits of client pay-per-click campaigns and implemented optimization strategies increasing click-through rates and conversions
- Managed Google Ads campaigns for small business clients (budgeting, keyword research, A/B testing), improving Quality Scores and reducing cost-per-click by 20%
- Boosted client ROI by analyzing performance data and honing targeting, maximizing online visibility across various industries
Volunteer Campaign Manager
- Led all aspects of local election marketing campaign for two school board candidates, from crafting persuasive messaging to coordinating volunteer outreach
- Managed community engagement events and debates, leveraging storytelling and grassroots marketing tactics to inform and turn out voters
- Coordinated phone banks, canvassing operations, and social media updates culminating in strong voter response on Election Day
The Map
Master of Strategic Arts
Bachelor of Strategic Arts
Current Endeavors & Alliances
Board Member
New Hampshire Hunger Solutions (2023 β Present)
Providing strategic guidance on community outreach and advocacy campaigns for statewide nonprofit addressing food insecurity. Advising on marketing and fundraising initiatives including email appeals and social media awareness campaigns.
Community Advocate
Rights & Democracy NH (2021 β 2022)
Engaged in statewide issue campaigns and contributed to digital outreach efforts for various social justice initiatives, leveraging marketing expertise for grassroots advocacy.